A leading brand within the small domestic appliance and cookware segments in the Nordic Region
OBH Nordica is the leading small domestic appliance ("SDA") brand in the Nordic region. The Company benefits from a #1 market position in its core product categories and strong consumer brand awareness across the Nordic region. The current product offering includes c. 380 SKUs across the Kitchen, Personal care and Home care categories. The Company's activities cover product development, design, sourcing, sales and marketing. OBH Nordica was founded in 2002 through the merger of the Danish brand OBH and Swedish brand Nordica but has a history dating back to the late 1950s. The Company employs c. 140 FTEs and is headquartered in Sundbyberg, just north of Stockholm, Sweden.
Transaction and investment thesis
In the spring of 2010, the Swedish and Danish founders of OBH Nordica were seeking a co-owner who could take the Company to the next level, creating a pan-Nordic champion. Triton was selected as the preferred partner to create a new Nordic organisation while the founders gradually left the daily operations. As a Nordic-focused company, OBH Nordica had an excellent reputation with both trade and consumers for delivering high-quality products tailor made to local markets. The Company is a local player with the innovative spirit and agility to quickly launch new products to market. OBH Nordica's market-leading position in a large number of SDA and cookware segments provided strong foundations for expansion. Triton also recognized the potential to leverage the brand and expand into new categories across the Nordic region.